You can assign market segments to accounts or contacts. You can use Market Segment Groups, Market Segment Categories and Market Segment Classes to create a hierarchy for your market segments. Market Segment Groups, Market Segment Categories and Market Segment Classes are helpful for reporting, marketing and sales purposes.
When you assign a market segment to an account or contact, the market segment group, category and/or class are automatically assigned as well.
The highest level you can configure is a market segment group, followed by a market segment category, market segment class and then the market segment. For example:
Market Segment Group: Education
Market Segment Category: Public
Market Segment Class: K-12
Market Segment: Elementary
Groups, categories and/or classes are are not required add a market segment.
Add a Market Segment Group, Category or Class
To create a market segment group, category or class:
- Click the appropriate link (Market Segment Groups, Market Segment Categories or Market Segment Classes) from the Main Menu.
- Click the Add button. The Add window opens.
- Enter the necessary information:
- Description - Name of the group, category or class.
- Status - Select Active to make the group, category or class available for selection when adding a new market segment.
- Click OK.
Add a Market Segment
After creating any necessary market segment groups, categories and classes, you can create the market segments and assign them to the appropriate market segment groups, categories and classes. To add a market segment:
- Click the Market Segments link from the Main Menu. The Market Segments page opens.
- Click the Add button. The Add Market Segment window opens.
- Enter the necessary information:
- Description - Name of the market segment.
- Group - The market segment group for the market segment.
- Category - The market segment category for the market segment.
- Class - The market segment class for the market segment.
- Major - Unique code used for reporting purposes.
- Minor - Unique code used for reporting purposes.
- Unit of Measure - If needed, assign a unit of measure to the market segment. For example, using the Elementary example from above, you could use students as the unit of measure to record the approximate number of students in the elementary school.
- Click OK.
Change the Description of a Group, Category, Class or Market Segment
You can change the description of a group, category, class or market segment after you have already created it. When you change the description of a group, category, class or market segment, it updates in all existing accounts and contacts. If you don't want to update existing accounts and contacts, then you must add a new group, category, class or market segment.
Delete a Group, Category, Class or Market Segment
If you want to remove a group, category, class or market segment from the system completely, you can delete it. Once a group, category, class or market segment is deleted, you cannot recover it. To delete:
- Click the link for the applicable screen (Market Segment Groups, Market Segment Categories, Market Segment Classes or Market Segments) from the Main Menu.
- Select the option to delete.
- Right-click and select Mark for Delete.
- Click the Save button at the bottom of the screen. The Replace window opens.
- Select the new value to replace the deleted value from the drop-down.
- Click OK.
Comments
6 comments
A little detail on what the fields mean and what should go in there would be helpful.
0 upvotes
Lori, I've updated the article to better indicate what the fields are designed for. Hope that helps.
--Carrie
0 upvotes
Good Morning,
I have a question concerning the use of market segments. For me the use of market segments like it is described in this article doesn´t make any sense, because if we cannot change the group, category and class individually, I don´t see too much, why we should use them.
For instance we have a market segment F&B, so i would divide my accounts into groups --> like group press, group visitors and group exhibitors.
and the category maye the priority like A, B, C status accounts.
I hope it´sunderstable where i wanna go? But I am happy if you fill me in, if i missunderstood this funtions of market segments.
Cheers
Christine
0 upvotes
Hi Christine,
You don't have to use all the market segment levels nor are the market segment levels dependent upon each other. You can assign the group, category and class to an account in any way you desire. Using the example in the article, you could have the following configured:
Market Segment Groups: Education, Camps
Market Segment Categories: Public, Private, Parochial
Market Segment Classes: K-12, Early Childhood, Higher Education
Market Segments: Elementary, Middle School, High School, College, Pre-School, Infant/Toddler
And then you could assign your accounts to any Group/Category/Class/Segment combination that it applies to. For example:
Account 1 - Education, Private, Early Childhood, Pre-School
Account 2 - Education, Public, Early Childhood, Infant/Toddler
Hope that helps!
Thanks,
Maggie
0 upvotes
Hi. I am confused about Major/Minor. Can I remove this as a required field? If not, what should i use as the code? I'm new to the community. Thank you in advance for your help!
0 upvotes
Hi Karen Shao Coberly! I'm so sorry it's taken me a little bit to get back to you - I wanted to make sure I had accurate information.
The major/minor fields are some of the original ways that were used to organize your market segments, and much of that functionality is now covered by groups, categories, and classes. As a result, if you do not need these fields for your reporting you can just copy your description into both the major and minor fields.
If you'd like to share your feedback about how you don't have a need for those fields and would prefer them not to be required, please share that with our product team in the product forums!
0 upvotes
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