You can create marketing lists (campaigns) for customers who have:
- Gone to your site but didn’t add any items to their cart
- Placed items in their cart but didn’t save the cart (Abandoned)
- Added Items their cart and saved, but not purchased
Once you create these three campaigns, you can target specific emails to each group with the action they should take (add items, don’t forget to purchase or finish check out). In the campaign, you can create specific rules which filter the exhibitors by cart status. You can add an exhibitor to an unlimited number of campaigns.
To add an exhibitor to a campaign:
- Click the Events button from the Global Navigation Bar. The Events page opens.
- Select the event you are working with.
- Right-click and select Edit -> Edit. The Edit Event window opens.
- Select the Exhibitors tab.
- Show the ESC Saved Cart and ESC Saved Cart Contact columns. See Show and Hide Columns on a Screen for information on showing columns.
- Select the exhibitors to add to a campaign. Select multiple exhibitors using Ctrl+Click or Shift+Click.
- Right-click and select Tools -> Campaigns -> Add New Campaign or Add to an Existing Campaign. Select Add New Campaign to create a new campaign or select Add to an Existing Campaign to add the exhibitors to a campaign that already exists.
Comments
1 comment
What's really unfortunate about this process is that the contact and emails are not available when you drop the accounts into a campaign. We're running on 20.93L (eagerly awaiting 20.95), I just tried it in my test database v20.94J and still no email addresses or contacts. I can email the contacts by simply right clicking and sending an email to them, but the process as outlined above does not work. Disappointing!
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